Tarun Tahiliani and Aditya Birla’s men’s event clothing company, Tasva, has opened an exclusive location in Pune. Tasva’s bridal and festive clothing is available in the city’s shopping center, ‘The Pavillion.’.
“Get wedding ready with Tasva,” wrote The Pavillion on Facebook. “Tasva is officially open at The Pavillion, featuring a carefully curated assortment of classic menswear that combines timeless elegance with modern workmanship. Tasva’s exquisite collection of sherwanis, kurtas, dhotis, and jackets is perfect for weddings, festivals, and special occasions, ensuring you look and feel your best. Visit us today!”
The Pavillion, often known as Pavillion Mall, is part of the Nexus Malls portfolio and is situated on Senapati Bapat Road in Pune. Tasva joins nearly 200 Indian and international fashion and lifestyle companies in the shopping mall, including Zara, Hidesign, Sunglass Hut, House of Cavalli, Forever 21, Parcos, Nike, Skechers, Puma, and Asics, among others.
Tasva debuted as a men’s clothing brand under Indivinity Clothing in 2021. The company is a collaboration between fashion designer Tarun Tahiliani and textile and clothing conglomerate Aditya Birla Group.
Tasva sells through a mix of company-owned and franchised stores and seeks to provide classic, traditional, and occasion attire for the modern Indian male. The company built its first brick-and-mortar store in Bengaluru and also sells online through its direct-to-consumer e-commerce site, adopting an omni-channel development plan for growth.
