-By Ankita Dutta
E-tail fashion has become a trendsetter in India over the past few years. The e-tail fashion market in India is booming, with numerous online stores offering a wide range of clothing and accessories at affordable prices. In this article, we’ll look at the latest fashion vogue among men, women, and kids throughout the online fashion retail market and go through the Indian street style trends.
Casual wear- The women’s wear market is the most crowded in terms of new trends and styles. However, simple, and classic pieces of clothing which can be mixed and matched to create unique looks, accompanied with statement accessories have been dominating most wardrobes lately. Additionally, a mixture of traditional with western fashion has become increasingly popular.
Formal wear- Indian women have always embraced formal wear, and cotton sarees and basic kurta with plain or printed palazzo continue to remain popular. Basic high neck blouses and dress shirts with plain/printed Blazers leans towards western formal wear styles which is largely adored by modern working women.
Ethnic wear- With celebrity weddings and recent events that celebrate Indian traditional fashion taking place, there has been a lot of room to expand the ethnic fashion scene as well. Lehengas with floral embroidery and 3d embroidery seem to be very popular along with saree gowns slowly becoming a style that has peaked people’s interest. Pastel ethnic is clearly here to stay, but bright bolds and metallics also seem to be taking over.
Casual wear- Men’s casual wear in India is a mix of traditional and contemporary styles. T-shirts paired with jeans and sneakers are popular, as is the combination of kurtas and jeans. Graphic t-shirts, hoodies and statement jackets have been dominating the market as off lately.
Formal wear- Indian men have always embraced formal wear, and well-tailored suits with narrow cuts and bold colours are in trend. Classic black and grey suits remain popular.
Ethnic wear- Traditional bandhgalas, sherwanis, and brocade jackets are also popular. Bright and bold colors are in fashion, pastels seem to be a constant in both men’s and women’s fashion. However black stands out as a colour which is considered very stylish due to pop culture influences.
Casual wear- The trend for kids’ casual wear in India is bold and fun. Bright colours and playful prints are in demand. T-shirts with cartoon and superhero prints and sports jersey tops are popular, along with denim shorts and jackets.
Formal wear- Kids’ formal wear in India is also becoming increasingly popular. Smart little suits and tuxedos for boys and princess-cut dresses and gowns for girls are in demand. Monochromatic pieces too are taking over this market. Co-ord pieces are popular among parents and kids alike and seem to be garnering and positive reputation.
Ethnic wear- This can includes lehenga cholis, salwar suits, and kurtas, and flowy silhouettes are very much in trend. Flowy silhouettes are very much in trend. Pastel colours remain constant and Bright bold colors and playful floral prints are also in demand.
In conclusion, the Etail and street fashion trends in India have been evolving rapidly, with the emergence of innovative designs, unique styles, and sustainable fashion, fueled by the growth of E-tail and online shopping. Streetwear culture has also gained traction in India, with young people embracing casual and comfortable clothing options. Overall, the fashion industry in India is witnessing a surge in new and creative ideas, offering a range of options to suit every taste and budget. Indian fashion is set to continue this trend of evolution and adaptation, creating unique fashion styles that are a blend of traditional and modern.
