Fashion Updates | Jewelry

“Tanishq Unveils ‘Dharohar’ Collection: Bridging Generations with Heritage Jewelry for Diwali”

Published: November 2, 2023
Author: Fashion Value Chain

As the festive occasion of Diwali draws near, Tanishq, India’s leading jewelry brand, embarks on a
captivating journey into the past with the introduction of the ‘Dharohar’ collection. This collection
serves as a heartfelt tribute to the enduring allure of heirloom artifacts from a bygone era, bridging
the gap between old and new legacies, and connecting generations with a sense of heritage and

The ‘Dharohar’ collection is not just a set of jewelry; it’s a celebration of the heartwarming stories
that have shaped India’s glorious history. It pays homage to traditions passed down through generations, from cherished family recipes to cherished memories that define our identity. Through ‘Dharohar,’ Tanishq introduces a new chapter in these age-old tales.

This collection seamlessly blends tradition with a contemporary touch, featuring distinctive designs
and exceptional craftsmanship that preserve the essence of the past while establishing a legacy of its
own. It includes a diverse range of Plain Gold, Vintage, & Kundan jewelry designs, each piece honoring the Tanishq woman, the custodian of legacies who carries forward family traditions & heritage.

The ‘Dharohar’ collection showcases the remarkable craftsmanship of skilled artisans, known as karigars, who breathe life into each exquisite jewelry piece. From intricate chandak work to rare badhroom techniques, stunning ras rawa, and delicate filigree craftsmanship, ‘Dharohar’ exudes the opulence of tradition in every piece. Standout pieces in this collection include a magnificent choker necklace set with thappa work, a regal necklace set featuring intricate filigree work, an opulent classic set with kundan inlay work, and a stunning turquoise badhroom pattern set, alongside several other necklace sets, bangles, bracelets, and rings. Tanishq’s ‘Dharohar’ collection redefines the concept of jewelry by infusing it with the essence of India’s rich heritage, offering a seamless blend of the old and the new.

Revathi Kant, Chief Design Officer, Titan Company Limited, expressed, “This Diwali, we are delighted
to present Tanishq’s ‘Dharohar’ collection, a tribute to the heartwarming celebration of our rich traditions and cultural legacies. Diwali not only illuminates our homes but also symbolizes the warmth of preserving our heritage. The ‘Dharohar’ collection, curated for the modern woman who treasures her roots, beautifully encapsulates this essence. Each piece in this collection is crafted with utmost care by our skilled artisans, echoing the opulence of our heritage through intricate designs.

It’s a heartfelt tribute to the enduring traditions that bind us and ensure our stories are cherished for generations. As we approach this festive season, embracing the magic of Diwali, let ‘Dharohar’ be the beacon that lights up your celebrations and preserves the legacy of our culture in the most heartwarming way.”

This festive season, Tanishq presents a treasure trove of exquisite modern heirlooms inspired by India’s rich heritage, specially crafted for those who cherish and preserve their legacies.

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