Tanishq, the renowned Indian jewelry brand, continues its global expansion strategy with the opening of two stores in Texas – one in Houston and another in Frisco, near Dallas. The inauguration event in Texas was attended by notable figures including the Consul General of India in Houston, DC Manjunath, CK Venkataraman (Managing Director, Titan Company Limited), Kuruvilla Markose (CEO of Titan
International Business), and Michael McCabe (Resident Director, North America, Tata Sons).
Owned by The Tata Group, a Mumbai-based multinational conglomerate, Tanishq aims to strengthen its connection with the Indian diaspora in the US, particularly in Texas, which boasts the second-largest
Indian diaspora in the country. The company’s commitment to authenticity, innovation, and trust was
emphasized during the event, with a focus on delivering a tailored retail experience and quality jewelry
that epitomizes perfection.
Amrit Pal Singh, Business Head for Jewelry – North America, Tanishq International Business, expressed
the brand’s dedication to ethical sourcing and providing customers with a delightful experience. The
expansion plan includes opening additional stores in Chicago and the Bay Area by early to mid-next year, with a grander vision of establishing 20 to 30 more locations in North America and the Middle East collectively over the next two to three years.
Tanishq, which currently boasts a presence of over 410 stores in India, ventured beyond its home country in November 2020 with the launch of its first international store in Dubai. Since then, the brand
has expanded globally, with eleven stores outside India, including seven in the UAE, two in Qatar, one in
Singapore, and the latest additions in New Jersey, USA.
The move to establish physical stores aligns with Tanishq’s response to the growing demand and positive trends in the US jewelry market, which witnessed estimated sales of USD 33.2 billion in 2020.
Tanishq’s entry into the US market began over two years ago through e-commerce, and the brand’s
physical presence in New Jersey earlier this year marked its commitment to engaging with customers on a more personal level.
With this strategic expansion, Tanishq is poised to become a prominent player in the US jewelry market, combining its rich heritage with a contemporary and customer-centric approach. The company’s journey continues to unfold with a vision to create lasting connections and offer exquisite jewelry to a global audience.
