by Fashion Value Chain | Oct 17, 2024 | brand, Fashion Updates
The new campaign highlights the superior benefits of Varilux® for progressive lenses consumers October 2024, India, India’s brand ambassador, Virat Kohli, is the focus of a new Varilux® campaign from Essilor®, the world’s top brand of prescription lenses....
by fvcmedia | Sep 13, 2024 | brand, Brand Collaboration
Dyson, a global technology and haircare company, has appointed Indian rapper Badshah as the new ambassador for its Dyson OnTracTM headphones in India. In his new job, Badshah will help market Dyson’s first high-fidelity, audio-only headphones, which will be...
by fvcmedia | Sep 10, 2024 | brand
Skechers has named cricket star Yastika Bhatia as their new brand ambassador for the ‘Performance’ category in India. Bhatia will appear in media advertisements for the brand’s Performance and Lifestyle lines, as well as wear Skechers cricket...
by fvcmedia | Sep 9, 2024 | brand, Industry Updates
Crawford has been chosen to front the brand’s next campaign, American Icons. Her presence is the first in a series intended to recognize trailblazing women who have left an indelible mark on history and inspired generations of women. “Cindy Crawford, a...
by fvcmedia | Sep 4, 2024 | Industry Updates
This autumn, the game of musical chairs is back in full gear, with plenty of transfers from one house to another. For example, Davide Buzzoni joined Gucci from Loro Piana, the LVMH textile and ready-to-wear label, where he was global PR & VIP director. His...
