by Fashion Value Chain | Jan 30, 2024 | Fashion Updates, Industry Updates
Activewear has become a major success in fashion, with brands like H&M and M&S making waves with their fitness-inspired lines. Now, Free People’s FP Movement is joining the game, introducing its largest brand campaign in Europe and the UK, titled “Stand Out,...
by Fashion Value Chain | Jan 17, 2024 | Brand Collaboration, Fashion Updates, Retail
As the New Year prompts resolutions for weight-loss and fitness, activewear retailer Fabletics has initiated a major UK marketing campaign titled #Fabletics21. This challenge, in collaboration with TikTok and Instagram, aims to inspire individuals to fulfill their...
by Fashion Value Chain | Jan 15, 2024 | brand, Business & Policy, Industry Updates
BlissClub, an activewear brand, experienced a significant rise in operating revenue in the financial year 2023, soaring to Rs 68 crore from Rs 15 crore in the previous year. However, the losses for their direct-to-customer business also increased to Rs 36 crore, up...
