TAG Heuer Launches Exclusive Digital Boutique on Tata CLiQ Luxury
Tata CLiQ Luxury has announced an exclusive partnership with Swiss luxury watchmaker TAG Heuer to launch the brand’s digital boutique on its platform. The launch brings TAG Heuer’s iconic timepieces to luxury consumers across India through the TimeVallée portfolio.
TimeVallée, the global multi-brand luxury watch retail concept, has been available on Tata CLiQ Luxury since 2023. With this addition, TAG Heuer joins its portfolio of renowned watchmakers, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai and Roger Dubuis.
Known for its precision, innovation and strong links to motorsport, TAG Heuer has built a reputation in Swiss watchmaking. The brand combines technical expertise with contemporary design and continues to develop timepieces inspired by performance and innovation.
Four Iconic Watch Collections Available
The TAG Heuer digital boutique features a curated selection of watches from four key collections: Monaco, Carrera, Aquaracer and Formula 1.
Each collection reflects a different aspect of the brand’s watchmaking heritage. The Monaco stands out for its distinctive square case and racing legacy. The Carrera combines sporting appeal with timeless design.
Meanwhile, the Aquaracer reflects the brand’s focus on adventure and technical performance. The Formula 1 collection highlights TAG Heuer’s long-standing connection with motorsport.
Strengthening the Luxury Watch Portfolio
Speaking about the launch, Mr. Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are delighted to exclusively launch TAG Heuer’s digital boutique on our platform. Known for its high-precision timing innovations and timeless style, we have further strengthened our watch portfolio by offering consumers across the country access to its iconic collections. The watches category is one of our key growth drivers, and the TimeVallée portfolio of brands on our platform has continued to see strong demand. The addition of TAG Heuer further builds on this success and reinforces our commitment to making globally celebrated luxury brands more accessible to discerning consumers across the country.”
Through this partnership, shoppers can explore TAG Heuer’s collections and discover watches that combine Swiss craftsmanship, innovation and contemporary style.
The digital boutique also offers Tata CLiQ Luxury’s assisted sales service. Customers can receive personalised guidance from experts to help them choose a timepiece that matches their preferences.
TAG Heuer’s collections are now available through its digital boutique on Tata CLiQ Luxury.
Explore the collection: TAG Heuer on Tata CLiQ Luxury
