Global lifestyle brand Swiss Military has launched its first-ever Exclusive Brand Outlet (EBO) in Surat, Gujarat, marking a significant step in the brand’s expansion across India. Known for delivering premium travel gear and lifestyle essentials in over 26 countries, Swiss Military’s latest move underlines its growing focus on the Indian market.
The Surat EBO showcases the full spectrum of the brand’s products, including polycarbonate and polypropylene luggage, premium backpacks, business bags, and India’s first kids’ trolley range. The store boasts international-standard design, sleek aesthetics, and immersive merchandising, bringing a global retail experience to Indian consumers.
“With this launch, India becomes central to our growth vision,” said Anuj Sawhney, Managing Director. “Surat is one of our highest-performing markets, making it the ideal launchpad for our exclusive store format.”
Already present in over 4,000 retail touchpoints across India, Swiss Military’s EBO format aims to deepen its connection with aspirational consumers who seek quality, innovation, and style. The store’s opening day saw over 1,000 visitors, with exclusive promotions and immersive brand experiences.
To explore the full collection, visit: www.swissmilitaryindia.com
