Swiss Beauty, a cosmetics brand, has introduced what it claims to be India’s inaugural holographic eyeliner collection, aiming to captivate Gen Z shoppers during the winter festive season.
“Discover the enchantment of our latest Holographic Eyeliner,” Swiss Beauty proclaimed on social media. “These multi-chrome shades bring depth and dimension to your eyes, enhancing every look! With six captivating shades, unleash your creativity in endless eye makeup possibilities. Enjoy smudge-proof, waterproof hues lasting all day, effortlessly standing out with vibrant colors.”
Priced at Rs 499, these eyeliners promise a high-quality experience at an affordable cost. Boasting a highly pigmented formula, the eyeliners exhibit a color-changing effect that displays dual hues simultaneously. This newly launched range features six color options: Northern Lights, Stardust, Meteor, Milky Way, Nebula, and Coloured Earth. Moreover, the product is formulated to be long-lasting, paraben-free, and vegan-friendly.
Based in Gurgaon, Swiss Beauty sells its products through its direct-to-customer e-commerce store and various multi-brand platforms. Recently, the brand has collaborated with Bollywood celebrity Tapsee Pannu for its latest brand campaigns.
