Swiss Beauty, a cosmetics brand, has launched its festive campaign named ‘Sawar Ke Aana’, featuring actor and brand ambassador Taapsee Pannu.
As part of the campaign, Swiss Beauty published an ad film starring the actor and introduced a unique five-in-one modern Rani makeup vanity box.
Taapsee Pannu commented on the campaign, saying, “Festivals are about embracing joy, togetherness, and, most importantly, oneself. I’m thrilled to be a part of the ‘Sawar Ke Aana’ campaign, which encourages everyone to upgrade their style and make this festive season genuinely special.”
Vidushi Goyal, chief marketing officer of Swiss Beauty, added, “Our products are intended to enhance natural beauty and make every event memorable. The campaign’s concept of self-expression and empowerment complements the holiday mood, encouraging people to accept their true selves and shine brightly.”
Swiss Beauty was founded in 2013 and now has over 25,500 retail touch points in 550 Indian cities.