CHIMI, the acclaimed Swedish eyewear brand known for its thoughtful and unconventional designs, has officially launched in India through the global brand management company, BRDG Group. This introduction caters to the demand for unisex eyewear that blends style, substance, and exceptional protection, finding its place from beach clubs to bustling cityscapes.
The entry of CHIMI into India is timely, resonating perfectly with the country’s vibrant culture and lively atmosphere. The brand’s dedication to individualism, fearlessness, and curiosity aligns seamlessly with the diverse tastes of the Indian audience, setting a new standard for eyewear by merging Scandinavian minimalism with futuristic aesthetics.
CHIMI’s popularity extends beyond fashion circles, having garnered favor among global celebrities like Hailey Bieber, Abel ‘The Weeknd’ Tesfaye, Kendall Jenner, Rita Ora, Billie Eilish, Alicia Keys, and Beyoncé. Now, Indian eyewear enthusiasts can embrace this cult brand, known for its refined aesthetic and clean silhouettes.
Charlie Lindström, Co-Founder of CHIMI, expresses excitement about this global expansion, stating, “Launching in India is a thrilling chapter in our global journey. It’s incredibly exciting to witness our designs transcend geographical constraints. India, with its rich culture and vibrant diversity, serves as the perfect canvas for our multifaceted catalogue.”
Magnus Toveberg, Director at BRDG Group, shares the enthusiasm, saying, “We are thrilled to launch CHIMI, a cult Swedish eyewear brand in the vibrant Indian market. Offering India a taste of Scandinavian style and innovation aligns perfectly with our ethos. We are optimistic about the brand creating an eponymous identity with the fearless set, and we look forward to introducing many more iconic brands in this market.”
CHIMI’s Core collection, featuring 11 signature silhouettes, caters to diverse tastes with its strong sculptural lines, elegant curvature, and beveled temples. From rectangular styles like 04 to the vintage-inspired oval 03, the collection offers a hyper-modern reinterpretation of classic shapes. The brand’s emphasis on Scandinavian coolness is evident in every aspect, from its Architects-designed flagship store in Stockholm to collaborations with avant-garde French boutique Tom Greyhound. CHIMI’s eyewear, known for its 100 percent UVA and UVB protection, anti-scratch, anti-shatter, and distortion-free features, is poised to resonate with India’s appetite for high-style eyewear with niche appeal. The brand aims not just to provide eyewear but an experience that embodies the intersection of fashion and functionality.
