Swarovski, a jewelry firm, has collaborated with Bollywood celebrity Ananya Panday to develop a Diwali campaign in India. Panday will continue in her role as Swarovski’s India local brand ambassador, wearing a variety of designs inspired by festive rangoli patterns.
“My journey with Swarovski has been truly remarkable,” stated Ananya Panday, Swarovski’s India brand ambassador, in a news release. “I’m thrilled to be a part of the latest Diwali campaign; the Idyllia Diwali capsule is stunning, and the pink hues and delicate designs will add an elegant touch to the festivities.” Diwali has a unique place in my heart, full of warmth and joy, and I am honored to be a part of a campaign that reflects my passion for both the celebration and the company.”
The campaign comprises four pieces from the brand’s Idyllia collection, which form an exclusive jewelry capsule for Diwali in India and highlight Swarovski’s commitment to the Indian market. Panday also appears in the new campaign wearing jewelry from the brand’s ‘Millenia’, ‘Matrix’, ‘Hyperbola’, and ‘Swarovski Created Diamonds’ collections. Panday’s bright, monochrome saree-style costumes combine traditional aesthetics with a modern, global flair.
Swarovski will debut their Diwali marketing in India on September 27. The Idyllia Diwali unique jewelry designs, which include two pendants, a bracelet, and a pair of drop earrings, will be released both online and in stores.
