Swarovski celebrates the Festival of Lights with its Diwali 2025 collection, reflecting heritage and refined artistry. Inspired by the glow of diyas, the designs embody festive elegance and the joy of tradition. The campaign introduces Rashmika Mandanna as Swarovski’s new India Brand Ambassador. Celebrated for her charm and authenticity, Rashmika is the perfect muse for the season. She shared, “Diwali is about light, love, and togetherness and this collection captures that spirit beautifully. Each piece feels personal yet striking something you can gift with love or wear to feel like your most confident self. I’m thrilled to begin this journey with Swarovski during such a meaningful time.”
At the heart of the collection lies the Mesmera family, featuring bold silhouettes and clustered crystals that mirror Diwali’s brilliance. Complementing them are jewelry pieces from the Millenia, Idyllia, and Constella families, along with signature timepieces designed for gifting and self-gifting.
This season also marks Swarovski’s 130th anniversary, celebrating its global legacy of creativity, savoir-faire, and joyful extravagance. The Diwali 2025 collection will be available at Swarovski boutiques across India and on www.swarovski.com from August 2025.
