Swarovski Introduces Classica for Everyday Elegance
Swarovski has introduced Swarovski Classica, a new jewellery collection focused on everyday elegance and effortless sophistication.
As part of its LuxIgnite strategy, the Austrian House expands its offering with a collection that responds to different customer needs, occasions and style preferences.
Designed by Swarovski Global Creative Director Giovanna Engelbert, Swarovski Classica features 29 pieces. The collection includes pendants, bracelets, rings and earrings. Each piece aims to sit naturally on the body and offer fluid elegance from morning to evening.
Calla Lily Inspires the Collection
The collection draws inspiration from the organic beauty of the calla lily. As a result, its designs feature fluid silhouettes, balanced geometry and softly curved shapes.
Swarovski uses sterling silver from recycled sources across the collection. The pieces also feature touches of 18k gold finishing. In addition, Swarovski Zirconia adds brightness and a light-catching effect to the designs.
Swarovski Classica also introduces a fresh aesthetic to the House’s jewellery portfolio. The collection explores new materials, cuts and stone placements while maintaining a refined and contemporary look.
A Subtle Expression of Swarovski Design
The collection takes a minimalist approach. At the same time, its timeless character gives each piece a confident yet understated appeal.
Therefore, Swarovski Classica offers another expression of the Swarovski universe. It adds a new dimension to the House’s design language while highlighting its creativity and savoir-faire.
Giovanna Engelbert, Swarovski Global Creative Director says:
“For Swarovski Classica, I was inspired by the natural elegance of the calla lily, there was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire”
Ariana Grande Fronts the Campaign
Swarovski has also appointed pop icon and Global Brand Ambassador Ariana Grande as the face of the Swarovski Classica campaign.
Engelbert conceptualised the campaign, while longtime collaborators Mert and Marcus photographed the imagery. The campaign highlights different ways to style and combine the collection’s organic silhouettes.
Swarovski Classica is now available at select stores and through Swarovski’s official website.
