SuperBottoms, a leading sustainable baby and maternity care brand, has partnered with Shipway, a logistics tech platform owned by Unicommerce, to enhance its order delivery operations, particularly across metros and Tier 1 cities.
Founded by Pallavi Utagi in 2018, SuperBottoms is known for pioneering eco-friendly diapering solutions for Indian parents. With high expectations for timely and error-free deliveries, the brand adopted Shipway’s smart logistics platform to streamline its shipping strategy and fulfilment processes.
The integration has enabled SuperBottoms to reach a 95% delivery success rate. Shipway’s system leverages advanced algorithms to assign the best courier partner based on factors such as location, product type, delivery timeline, and packet dimensions. This data-driven courier mapping ensures faster, more reliable order completion.
By digitising order segregation and processing, the solution reduces delays while providing real-time tracking and control. The unified dashboard enhances operational visibility and reduces return-to-origin (RTO) cases.
Co-founder Pallavi Utagi highlighted the operational benefits, stating that the collaboration has directly improved customer satisfaction while lowering costs. “Shipway’s support ensures we can scale efficiently without compromising on service quality,” she added.
Saurabh Kumar Choudhary, Chief Business Officer at Shipway, reiterated their focus on using technology to boost efficiency and cost-effectiveness for partner brands.
In addition, SuperBottoms manages multichannel orders via Unicommerce’s Uniware platform, integrating website orders with marketplaces like Meesho, quick-commerce apps like Zepto, and baby-specific platforms like FirstCry. This allows real-time inventory sync and error-free fulfilment.
With India’s baby care market projected to hit USD 8.61 billion by 2030, and growing demand in Tier 2 and 3 cities, SuperBottoms is leveraging tech to meet consumer expectations at scale while promoting sustainability in parenting.
