Leading Brands Join Forces for a Second Time To Enter New Categories
Sunlighten®, the world leader in portable light therapies and infrared saunas, marks the second product launch from Hologenix, a textile innovation pioneer and the manufacturer of CELLIANT® infrared materials. The companies are collaborating once more to offer a cutting-edge line of performance bedsheets and fitness clothing that incorporates CELLIANT infrared technology into the fabric to enhance performance and recuperation.
By converting body heat into infrared energy, CELLIANT improves cellular oxygenation and local circulation, accelerating healing and enhancing general health. Through this partnership, Sunlighten’s infrared wellness expertise and Hologenix’s scientifically supported infrared (IR) textile technologies are combined to create items that enhance people’s daily lives.
The firms initially collaborated on the popular Sunlighten Sauna Linen Collection, which featured infrared sauna cushion covers, bath towels, and throw pillow covers as accessories. The most recent partnership enters the bedding and sportswear markets.
Hologenix co-founder and CEO Seth Casden said, “We are excited to continue growing our partnership with Sunlighten, a brand that shares our goal of bringing wellness innovation to the forefront.” “This partnership demonstrates how our infrared technology can be integrated into a variety of product categories to revolutionize our perception of wellness, while also building on the success of our initial product launch of the Sauna Linen Collection.”
Aaron Zack, co-founder and CEO of Sunlighten, stated, “Working with the Hologenix team has been a natural fit from the beginning because we both have a passion for developing innovative infrared products for wellness enthusiasts.” “The success of our initial partnership showed how much people like goods that incorporate wellness into daily activities. With this new line, we’re expanding that innovation by utilizing the transformative potential of infrared technology to enter the bedding and activewear apparel categories, enabling people to feel better and live life to the fullest. To satisfy the demands of our customers, we will work together to keep growing in this field.
A Better Night’s Sleep With New Bedding Line
The new Infrared Performance Sheets (starting at $199) are designed to transform sleep environments into restorative wellness sanctuaries, using CELLIANT-infused fibers to regulate temperature, enhance sleep quality, and promote faster recovery. The bedsheets are soft, cool, perfectly weighted, and available in Queen or King size.
Infrared Activewear for Athletes
Saunas and sunshine aren’t the only sources of infrared heat—the human body emits it, too. By infusing Sunlighten fabrics with CELLIANT®, this natural energy is harnessed. Tiny minerals from the earth blended into the fibers capture body heat, transforming it into full spectrum infrared that’s reflected back into skin.
The men’s collection includes the Men’s Tee, available in charcoal heather or black in sizes small through 3XLarge ($59), and Men’s Short, available in black or desert taupe in sizes small through 3XLarge ($69), which are made with advanced infrared fabric technology to optimize comfort, enhance local circulation, and improve endurance and recovery. The women’s collection features innovative pieces like the Women’s Sports Bra, available in black or desert taupe in sizes extra-small through 2XLarge ($69), Women’s Tank, available in charcoal heather and heather winter sky in sizes extra small through 2XLarge ($59), 28” Women’s Leggings, available in black or desert taupe in sizes extra small through 2XLarge ($109), and Women’s Short available in black or desert taupe in sizes extra-small through 2XLarge ($69), blending style and functionality to energize the body, improve local circulation, and support active lifestyles.
The latest products are available now at https://shop-us.sunlighten.com/.
