The legendary denim brand Lee® has announced that its distinctive line for women, Lee X Suneet Varma, which redefines denim elegance, is now accessible to customers throughout India. The collection, which was especially created by renowned Indian couturier Suneet Varma, is themed “Denim beyond Definition” and is painstakingly constructed to push the limits of denim fashion. Ace Turtle, Lee’s sole licensee in India, has opened outlets for the line as part of Lee’s commitment to provide its clientele with a denim experience that is both fashion-forward and lifestyle-focused.
With this collection, Lee is experimenting with bold new looks especially for its Indian clientele. It has eye-catching elements including plaid patterns and gold foil designs. Targeting a younger demographic, the collection keeps Suneet Varma’s distinctive touch on wardrobe mainstays like corsets, bell-bottom jeans, and maxi skirts by adding embellishments, dexterous embroidery, and mirror detailing. This collection, which represents a contemporary and revolutionary tale in the fashion business, demonstrates the denim’s boundless possibilities.
“We are excited to bring trendsetting partnerships and amazing products that redefine the fashion scene in India,” stated Nitin Chhabra, CEO of Ace Turtle, in response to the launch. This vision is brilliantly embodied by the Lee X Suneet Varma line, which highlights our commitment to providing unique and fashionable experiences. This dramatic entry into the fashion and lifestyle sphere, achieved through the fusion of Indian couture and denim, honors individualism. We’re striving to provide our Indian consumers with more cutting-edge and fashionable products like these.”
The collection expertly combines the glitz and sophistication of haute clothes with the easygoing coziness of denim. It perfectly captures the ideal blend of modern style and classic elegance, from statement-making jeans to sophisticated denim dresses and stylish separates. Reimagined through the creative prism of Suneet Varma, Lee is a statement of style and durability with a strong legacy in denim workmanship. The Lee X Suneet Varma collection is available for purchase in a few Lee locations throughout India, the department store chain Shoppers Stop, www.lee.in, and Tata Cliq Luxury.
