Celebrated couturier Suneet Varma has partnered with renowned gin brand Tanqueray to launch “The OG Summer of Love,” an exclusive lifestyle collaboration celebrating summer through fashion, flavor, and curated indulgence. This limited-edition gift experience features a designer scarf by Suneet Varma paired with Tanqueray’s iconic gin and chic lifestyle add-ons like coasters, cocktail cards, and a bespoke fragrance.
Inspired by both brands’ shared ethos of craftsmanship and storytelling, the collection reflects Tanqueray’s botanical character in both design and spirit. The scarf—crafted from lightweight premium fabric—showcases delicate motifs of juniper, citrus, and herbs in Tanqueray green and earthy neutrals, capturing the essence of summer elegance.
Speaking about the collaboration, Suneet Varma shared, “My design philosophy is rooted in celebration and storytelling—just like Tanqueray’s legacy of bold flavor and sophistication. This isn’t just a product; it’s a mood, an experience.”
Designed not for retail but as a high-end gifting experience, the collection highlights the synergy between luxury fashion and elevated lifestyle branding. The partnership marks a creative step toward immersive brand experiences and hints at more innovative fusions between fashion and fine spirits to come.
