The hiring of Sukhleen Aneja as Senior Vice President and Business Head for Kay Beauty, Nykaa’s first celebrity beauty brand in collaboration with Katrina Kaif, was announced today by Nykaa, the top beauty and fashion store in India. Her primary responsibility will be to drive Kay Beauty’s expansion into foreign markets following an incredibly successful debut in India. In addition, Sukhleen will be in charge of Nyveda, a well-known brand in India and beyond that draws inspiration from the science of Ayurveda. She will also be tasked with giving strategic guidance to a few up-and-coming wellness and personal care firms.
She was most recently the CEO of Brands at Good Glamm. She has over 20 years of extensive sales and marketing expertise working for Fortune 500 companies including Unilever, L’Oreal, and Reckitt Benckiser. Sukhleen’s success at Nykaa for Kay Beauty and Nyveda can be attributed to her remarkable abilities in scaling brands through the creation of strategic roadmaps, innovation leadership, business transformation, and agile organization building.
Co-founded by Nykaa and Katrina Kaif, Kay Beauty is the first celebrity beauty company in India, having debuted in 2019. Kay Beauty, which achieves record sales of more than Rs 150 cr yearly, is widely available through online and offline channels, with more than 450 select beauty retail outlets and more than 150 Nykaa stores spread throughout India. In order to produce a makeup collection with unique “kare” components that nourish the skin and provide a long-wearing, high-performance finish, Katrina works closely with Nykaa’s innovation team. Unwaveringly dedicated to introducing the newest trends to the Indian market in an inclusive way, Kay Beauty has launched several successful products and innovated before the competition.
Adwaita Nayar, Executive Director Nykaa, CEO Nykaa Fashion & Head of Owned Brands said, “We are delighted to welcome Sukhleen Aneja to the Nykaa Family to lead the Kay Beauty and Nyveda businesses. Sukhleen’s extensive experience in building customer-centric brands will be invaluable as we up our ambition on both brands. For Kay Beauty specifically, her strategic vision, along with Katrina’s marketing mind and might, will enable the Rs.150Cr brand to scale to the next level both domestically and internationally”.
“I am thrilled to join Nykaa and look forward to driving growth and innovation in Kay Beauty and Nyveda,” said Sukhleen Aneja, Senior Vice President and Business Head for Kay Beauty. India’s beauty market is still underrepresented, which presents a chance to build great, consumer-focused brands.”
The recruitment of Sukhleen Aneja demonstrates Nykaa’s dedication to excellence and innovation in the beauty sector. It is anticipated that under her direction, Kay Beauty & Nyveda would make major strides, solidifying Nykaa’s standing as a pioneer in the beauty industry.
