loader image

FASHION VALUE CHAIN

The beloved BTS boy band member has joined the brand’s ambassadors, known as Di.Vas, an acronym for Different Values.

Suga was described as “a multidimensional artist; he is an interpreter and uses his talent and his work to express himself with vitality and authenticity,” according to creative director Pierpaolo Piccioli. Everything that DI.VA’s testimonies stand for—diversity, inclusivity, creativity, and passion—is brilliantly embodied in him.

Suga stated that “all people have distinct dreams and ideals.” “They have been supportive of diversity which is something that I also believe in,” he said of Valentino and Piccioli. The commercial for the brand’s essential male pieces, Maison Valentino Essentials, will also star the artist.

Valentino expanded on its partnership with Sir Lewis Hamilton in May 2022. The first Valentino menswear DI.VAs for the Valentino Pink PP advertising campaign were chosen from the seven-time Formula 1 World Champion.

Li Ronghao, a well-known musician and Rainie Yang’s husband, was chosen by the brand as a brand ambassador for the Greater China region in September as a way to increase local participation in the Chinese market.

BTS, a well-known South Korean band, has long interacted with the fashion industry. Jimin, a member of the band, has just been appointed as its global ambassador by Dior, and in 2021, the ensemble will appear as models for Louis Vuitton.