Business & Policy | Fashion Updates

Stray Kids’ Hyunjin Shines in Versace’s Festive 2023 Holiday Ad Campaign

Published: December 18, 2023
Author: Fashion Value Chain

K-pop sensation Stray Kids’ member, Hyunjin, has taken the spotlight in Versace’s 2023 holiday ad campaign, marking his first official commitment as the brand’s ambassador since his appointment in July. The campaign showcases Hyunjin in various festive settings, from standing beside a decorated Christmas tree to spreading the joy of the season.

Donatella Versace, the chief creative officer of the house, expressed her excitement about Hyunjin becoming part of the Versace family and commended his energetic and joyful spirit in the campaign. The campaign also introduces Versace’s new Athena tote bag, crafted from Global Organic Textile Standard-certified cotton canvas, bearing the Versace logo and a tone-on-tone jacquard Barocco motif.

In the campaign images, Hyunjin pairs the mini Athena tote bag with stylish attire, including a matching colored cotton shirt and chino pants. He also sports Barocco jacquard Odissea sneakers, adding a touch of luxury to the holiday season. The campaign captures the essence of excitement, beauty, and togetherness that Versace represents.

Italian photographer Angelo Pennetta’s images are complemented by videos from Rosie Marks, where Hyunjin unboxes a gift and adds a sprinkle of festive glitter while highlighting the Athena bag.

The campaign features day-to-night outfits, ranging from dressy tailored looks like a wool and Lurex double-breasted blazer with Barocco patterns to cashmere sweatpants and trenchcoats, offering a versatile and stylish range for the holiday season.

Before becoming Versace’s ambassador, Hyunjin attended the brand’s “La Vacanza” fashion show last summer and participated in the official opening of a Versace pop-up in Seoul, showcasing his growing association with the brand. Stray Kids, an eight-member K-pop band, has been making waves in the music industry, earning platinum and million-selling records. They have expanded their presence in the U.S. with Republic Records, further solidifying their global influence. Hyunjin, as a dancer, rapper, and vocalist, is a vital part of this successful group, and his role as a Versace brand ambassador highlights his growing presence in the world of fashion and entertainment.

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