Step into the future of fashion with Amazon Fashion’s ‘Next Gen Store,’ India’s virtual storefront offering 1mn+ trendy fashion products for Gen Z.

Published: April 25, 2023
Author: Fashion Value Chain

With over 470 million members in India, Gen-Z is the first generation to be known as “digital natives,” and they are the trendsetters for today’s society. The future’s consumption patterns will be influenced by Generation Z’s ideals, lifestyle selections, and fashion preferences. Given that this consumer group craves visually beautiful, tap-worthy lifestyle options that are accessible with a single click, Amazon Fashion recently announced the opening of the “Next Gen Store,” which is intended to meet the specific fashion requirements of Gen Z customers and give them control. Gen Z, which likes to experiment with fashion and has a variety of needs in terms of designs, sizes, brands, and fitting, is the target market for the launch of this first-of-its-kind storefront on For customers in the Gen-Z demographic, Amazon Fashion offers more than 200 different domestic and international fashion brands. The quirky store is made for simple navigation and has an appealing layout that will make going shopping fun for Gen Z consumers. In order to provide customers with a complete online shopping experience on Amazon Fashion, the company also carries a variety of fast fashion, ethical clothing, and reasonably priced styles.

The Next Gen Store’s carefully chosen range of trendy items, such as colourful prints, monochromes, neons, cottons, linens, color-pop footwear, baguette bags, layering, oversized fits, etc., is designed to satisfy Gen Z’s constantly evolving needs. The Next Generation Store also sells sneakers, athletic shoes, high boots, smartwatches and accessories to go along with its clothes line.  Levi’s, Souled Store, MARS, Lacoste, Crocs, Timex, MyGlamm, ONLY, Vero Moda, Tommy Hilfiger, Jack and Jones, AND, Fastrack, Fossil,

Puma, Adidas, L’oreal, and many other brands are just a few of the names on the list.

Born between the middle of the 1990s and the beginning of the 2000s, these young and futuristic neurons are assuming control as the potent youth force, according to Saurabh Srivastava, Director and Head, Amazon Fashion India. The Gen-Z generation exudes the slogan of fashion bravado and grit, and they view technology as a tool for empowerment and access to information. As consumers, they need “everywhere commerce” and ease at the touch of a button. To meet this demand, we introduced the first-ever Gen-Z-specific one-stop online storefront in India, called “Next Gen Store.”

The storefront is artistically created with hip and trendy options such 90s grunge, Y2K Queen, K-Pop Squad, Countryside romantic, Barbie bae, Academia chick, and more. We will provide one of the broadest selections of brands, styles, designs, and fittings in this market, serving the diverse and ever-evolving fashion requirements of this age group at competitive pricing.

Through partnerships on social networks and Amazon LIVE with more than 100 well-known Gen Z influencers and content producers, the new “Next Gen Store” will be marketed in a variety of ways. With access to 40 lakh pieces from more than 1,600 fashion companies, Amazon Fashion is a top destination for shoppers looking for the newest, trendiest names in fashion.

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