Technologies

STAAH Empowers Amer Hotels with Smart Booking Tech

Published: July 24, 2025
Author: Fashion Value Chain

Leading global hospi-tech company STAAH has strengthened the Amer Group of Hotels’ digital infrastructure by integrating its Channel Manager and PMS connectivity solutions, enhancing the group’s ability to manage online bookings, room inventory, and guest engagement across platforms.

A prominent player in Bhopal’s hospitality sector for over 30 years, the Amer Group, with flagship properties Hotel Amer Palace and Amer Greens, faced the challenge of manual inventory updates and booking inconsistencies across OTAs. The adoption of STAAH’s solutions has led to significant improvements in operational efficiency and customer experience within five months.

Shoaib Ali, National Sales Head India at STAAH, stated, “Our scalable solutions help streamline operations for every hospitality model. Amer Group’s success story shows the power of automation in transforming guest booking experiences and digital visibility.”

Key Benefits Delivered by STAAH Integration:

  • Channel Manager: Automates rate, inventory, and content distribution across OTAs and metasearch platforms

  • Real-Time Updates: Prevents overbooking and enhances occupancy

  • PMS Integration: Reduces manual errors, automates reservation flow, and improves management of front desk, housekeeping, and billing operations

With this technology upgrade, Amer Group of Hotels is now better equipped to deliver seamless online experiences, ensure booking consistency, and elevate operational control—setting a benchmark in Bhopal’s mid-tier hospitality space.

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