High-Energy Celebration at Sarath City Mall
Spykar, one of India’s leading denim and lifestyle brands, hosted a powerful edition of its “Daur Apna Hai” campaign on 30th November 2025 at the Spykar store in Sarath City Mall, Hyderabad. The event drew a massive crowd and celebrated individuality, self-expression, and youthful confidence. Brand ambassador and action star Vidyut Jammwal headlined the event, adding unmatched excitement.
Vidyut Jammwal Ignites the Crowd
The atmosphere shifted the moment Vidyut arrived. His dynamic presence energised the entire venue. He led a live Power Grip Challenge, encouraging fans to step up and test their strength. The challenge quickly became the highlight of the event. It captured the campaign’s core values — confidence, resilience, and the joy of living life boldly.
Engaging Activities and Influencer Interaction
Throughout the event, Spykar created several interactive zones across the foyer. These included spot contests, influencer engagements, and fun crowd activities. Many lucky participants received exclusive Spykar merchandise. Influencers and creators from Hyderabad’s fashion community also joined the celebration and amplified the event online.
Meet-and-Greet at the Spykar Store
After the outdoor activities, Vidyut visited the Spykar store for an extended meet-and-greet. Fans interacted with him, took photos, and enjoyed memorable moments. The store saw exceptional footfall as young shoppers explored Spykar’s latest collections inspired by global trends and modern craftsmanship.
Leadership Shares Their Excitement
Sanjay Vakharia, Co-founder and CEO of Spykar, said: “‘Daur Apna Hai’ reflects the dynamic and expressive spirit of today’s youth. Hyderabad has always been a vibrant market for us, and today’s energy was exceptional. Vidyut’s presence amplified the campaign, and the support from fans and influencers shows our strong bond with the next generation.”
Vidyut Jammwal added: “Spykar represents the bold and unstoppable spirit of youth. ‘Daur Apna Hai’ reminds young achievers to follow their passion fearlessly. The energy in Hyderabad was incredible, and cheering for everyone during the Power Grip Challenge was special. I’m proud to be part of a brand that celebrates strength and personal style.”
