Denim-focused fashion brand Spykar Lifestyle has announced an ambitious retail expansion strategy, aiming to open 100 new stores across India over the next two years. The move will increase the brand’s overall retail network to more than 380 stores nationwide.
As part of this growth initiative, Spykar has recently launched new outlets in Ghaziabad, Vizag, Simdega, and Darbhanga, while also strengthening its presence in prominent retail destinations such as Lakeshore Mall in Hyderabad, Inorbit Mall in Vizag, and Ansa Mall in Ghaziabad.
The expansion reflects the brand’s focus on tapping into growing opportunities across tier 2 and tier 3 cities, where rising disposable incomes, increasing fashion awareness, and demand for premium shopping experiences are driving retail growth.
Speaking on the expansion strategy, Sanjay Vakharia, Co-Founder & CEO, Spykar Lifestyle, said, “In 2026, we have seen a surge in offline expansion across retail brands from various sub-sectors. Despite access to digital mediums, the look and feel of products and experience of shopping remains desirable. Our growth plans reflect Spykar’s continued commitment to bring a more immersive and elevated shopping experience to consumers across India.”
The newly launched stores feature an upgraded retail design concept that reflects Spykar’s youthful identity and evolving brand aesthetics. Designed with a contemporary and premium look, the stores aim to create a more engaging and lifestyle-oriented shopping environment.
Customers can explore the brand’s signature denim collections alongside a broad range of casual and trend-driven apparel. The product portfolio continues to focus on comfort, self-expression, and contemporary fashion, catering to the preferences of India’s young consumers.
With its continued investment in physical retail, Spykar is reinforcing the importance of experiential shopping while expanding its reach across emerging and established markets throughout the country.
