This Valentine’s season, Spykar has rolled out its latest campaign, #LoveAtFirstFit, encouraging couples to celebrate love through fashion, fun, and shared experiences. With the idea that couples who play together stay together, the brand introduces a unique in-store engagement designed to test both relationship chemistry and personal style.
At the heart of the campaign is an interactive Blindfold Challenge, where couples are invited to style each other while blindfolded, adding an element of surprise and spontaneity to the shopping experience. The playful activity transforms Spykar stores into spaces for connection and laughter, reimagining retail as an experiential destination rather than just a place to shop.
Couples who participate in the challenge and purchase the styled outfit, or any two pieces from Spykar’s Valentine’s Gift Edit, will receive a special gift set. The set includes a rose, chocolates, a personalised greeting card, and a ₹500 coupon that can be redeemed on their next store visit. The campaign will be live across all Spykar stores on 14 and 15 February.
What sets #LoveAtFirstFit apart is its light-hearted reflection of modern relationships. By encouraging couples to trust each other’s choices and embrace the unexpected, the campaign makes fashion more interactive, personal, and emotionally engaging.
Commenting on the initiative, Sanjay Vakharia, CEO and Co-Founder, Spykar, said, “At Spykar, we are constantly exploring newer ways to engage deeply with our customers. This activity is a simple yet engaging way to create shared experiences, encourage participation, and make the in-store journey more memorable.”
The campaign announcement can be viewed here:
https://www.instagram.com/p/DUkHxESDHfK/
