This Eid, Spykar, India’s leading denim brand, redefines the tradition of Eidi with its heartfelt campaign, “EIDI THAT ALWAYS STAYS WITH YOU.” Moving beyond the customary practice of gifting money, Spykar encourages people to embrace thoughtful and lasting gifts that grow with them, creating memories that stay for a lifetime.
A New Meaning to Eidi – A Gift That Stays
Eid symbolizes love, togetherness, and generosity. While traditional Eidi in the form of money holds sentimental value, it often fades away with time. This year, Spykar is urging people to think beyond and gift something that holds meaning—something that stays, tells a story, and strengthens bonds over the years.
Collaboration with Digital Icon Mr. Faisu
To bring this vision to life, Spykar has teamed up with one of India’s most celebrated digital creators, Faisal Shaikh (Mr. Faisu). Known for his immense influence and connection with today’s youth, Faisu is embracing the concept of meaningful gifting. He believes that the best gifts are those that become a part of one’s journey—just like a timeless piece of denim that only gets better with age.
Follow Mr. Faisu: Instagram Profile
Why Choose a Meaningful Gift?
A well-loved denim piece is more than just an outfit; it’s a companion through different phases of life. From cherished memories to milestones, the right gift stays with you—making Spykar’s durable and stylish denim the perfect choice for Eidi.
Spykar’s Message: Choose Gifts That Grow With You
Speaking about the campaign, Sanjay Vakharia, CEO of Spykar, shared:
“With ‘EIDI THAT ALWAYS STAYS WITH YOU,’ we want to inspire people to choose gifts that hold meaning beyond the moment. Like relationships, the best gifts—such as denim—age beautifully over time, becoming an integral part of our lives. Spykar denims are built to last, just like the bonds we cherish.”
Join the Movement
This Eid, rethink the way you give Eidi. Instead of something fleeting, choose a gift that lasts—one that holds meaning, memories, and a connection to those who matter the most.
Celebrate Eid with “EIDI THAT ALWAYS STAYS WITH YOU” and make this festive season one to remember.
About Spykar
Spykar is one of India’s leading denim brands, recognized for its contemporary styles, premium craftsmanship, and strong connection with the youth. With a commitment to individuality and self-expression, Spykar continues to set trends while offering high-quality fashion that lasts.
