Bangalore, June 20, 2024: Big Hello, a specialty fashion brand for plus-sized people, today announced its expanded footprint in Bangalore with the opening of its sixth retail store in JP Nagar. The new store at 15th Cross Road in Dollar Layout will offer stylish and high-quality fashion clothing and accessories for plus-sized men and women.
Big Hello offers Western and Indian ethnic wear for men and women with perfect and highly technical fits and finishes for every body type, occasion, mood, and moment. The range includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom-wear, and bandh galas. The brand also offers a wide range of accessories including belts, tummy tucker, scarves, ties, pocket squares, and suspenders.
With this launch, Big Hello has taken its total retail footprint to 15 stores in Bangalore, Chennai, Vijayawada, Guntur, and Hyderabad. The brand recently announced the opening of four retail stores in Hyderabad. In Bangalore, the other five Big Hello stores are in Koramangala, Mantri Mall, Kamanahalli, Jayanagar, and New Bel Road.
Modita Tripathi, Brand Head at Absolute Brands says, “As a Bangalore-based brand, we are today thrilled to open our sixth store in the city within six months of our retail launch. The growing demand for Big Hello fashion wear is also a ringing endorsement of our commitment to curate a truly world-class and no-compromise fashion buying experience for our customers. and we remain determined to ensure that at Big Hello, every individual customer’s fashion needs are satisfied, and their voices are heard.”
Big Hello is looking to aggressively expand its retail footprint nationwide with plans to open 50 new stores over the next few months. The brand is owned by Absolute Brands and Retail Private Limited (ABRPL), a fast-growing fashion retailing company founded by Vishnu Prasad.
Indian plus-size fashion apparel market, estimated at ₹88,000 crore, has a 12% share in the overall fashion market. Of this, the share of the organised market is estimated at 33%, or about ₹29,000 crore. This market is further projected to grow at a CAGR of 25% over the next five years.
