Fashion Updates | Retail

Spain’s Zara launches digital fashion range exclusively on Zepeto

Published: May 17, 2023
Author: Fashion Value Chain

-By Mansi Suryavanshi

INSIGHTS 

  • Zara’s third digital collection, Fairy Magic Idols, which consists of 14 products embellished with flower and denim patterns, has been released on Zepeto.
  • To celebrate, Zara is hosting a competition where participants may dress their avatars in the collection and share pictures to win ZEMs and money.
  • Zara’s involvement in the metaverse is evident in the launch.     

The Fairy Magic Idols collection by Spanish fast-fashion retailer Zara, which is only available on Zepeto, has just been unveiled. The 14-piece collection, which consists of clothes and accessories, is decorated with floral designs and denim.

For the Fairy Magic Idols collection, Zara worked with the online retailer Zepeto. Users may dress their avatars in the new collection, snap a virtual photo at the Zepeto booth, and share it on their own feeds for a chance to win prizes as part of the retailer’s campaign to mark the launch. 

The contest, which has already started, will go through May 17, 2023, and winners will be revealed a week later on May 24. Three lucky winners will receive 50 ZEMs (virtual currency used to purchase products on Zepeto), while 20 more winners will receive 20,000 coins.

This is Zara’s third digital collection, illustrating the company’s dedication to creatively exploring and interacting with the metaverse. Zara and Zepeto collaborated to launch the limited-edition Lime Glam capsule collection in March 2023.

“Succeed as a Zara Idol. Recipient of 50 ZEMs. In a magical costume including flowers and denim, let your springtime glow. To earn ZEMs and coins, pose for a photo with the idol fairy. Zepeto tweeted something. 

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