SPACES, the premium bed and bath linen brand from Welspun Living, has introduced its latest campaign, “Your Space, Your Comfort”, on October 1, 2025. Developed by ^a t o m network, the campaign celebrates the unmatched joy of returning home and cherishes everyday rituals that make personal spaces truly special.
Through relatable storytelling, the campaign highlights moments like sinking into familiar sheets after a long day or relaxing in a soft bathrobe with a partner, reinforcing SPACES’ positioning as a brand that embodies comfort, warmth, and personal connection.
Dipali Goenka, MD & CEO, Welspun Living, said, “SPACES has always represented comfort that is thoughtful and personal. With this campaign, we further our commitment to purposeful design, where innovation and aesthetics transform every home into a sanctuary.”
Adding to this, Ruchika Arora, Business Head & Sr. VP – Special Projects, SPACES, remarked, “The feeling of being in your own space, surrounded by familiarity, is irreplaceable. Our campaign captures that emotion – the joy of coming home.”
Yash Kulshresth, Co-Founder & CCO, ^a t o m network, shared, “We wanted to portray comfort in its most honest form – personal, minimal, sometimes messy, but always yours. This campaign celebrates those little rituals and pauses that define home.”
The ad film has been rolled out on SPACES’ social media platforms and will be further amplified through cinema, print, digital, and Out-of-Home (OOH) channels to connect with audiences nationwide.
