Insider Trends and Source Fashion Collaborate to Introduce the “Honest, Not Perfect” Podcast Series
In partnership with top retail trends consultant Insider Trends, Source Fashion, Europe’s top event on responsible sourcing, is thrilled to announce the debut of its educational new podcast series, “Honest, Not Perfect.” With industry experts like Stuart Trevor, the creator of AllSaints, and Retail 100, this ground-breaking podcast delves deeply into the realm of sustainable sourcing, providing unvarnished conversations and practical advice on assisting retail in being more accountable.
Presenting: Sincere, Not Perfect
The Honest, Not Perfect podcast prioritizes progress over perfection and is intended for retail entrepreneurs and sustainability experts. Co-hosted by Insider Trends’ Jack Stratten and Suzanne Ellingham, Event Director at Source Fashion, the series explores the strategies, solutions, and stories influencing the future of responsible retail via frank discussions with thought leaders, experts, and industry innovators.
Insider Trends is the official podcast partner of:
Insider Trends, a reputable authority on retail innovation, works with top businesses worldwide to spot new trends and develop tactical responses. Insider Trends will work with Source Fashion to promote stimulating discussions on the potential and difficulties of creating a more sustainable and ethical shopping environment.
“Honest, Not Perfect reflects the conversations around sourcing and sustainability progress and the real need to share insight, not just in terms of what is going well but also the bumps in that road,” says Suzanne Ellingham, Event Director of Source Fashion. We’re dedicated to having open discussions about sourcing more ethically, making retail more sustainable, and collaborating with the top disruptors and innovators in the sector to examine the tactics, solutions, and narratives influencing the direction of responsible retail. We will continue to be steadfast in our commitment to sustainable sourcing. 2025 is a year full of promise and possibility because of the ongoing push to innovate, cooperate, and lessen environmental effect in the fashion, home, and gift industries (for both businesses and consumers).
Listeners are encouraged by the Honest, Not Perfect podcast to reconsider sustainability in retail and to accept progress rather than perfection. Honest, not Perfect Ep 1: Planning for the unexpected — managing risk in an unpredictable world with Anna Berry – Source Fashion 2025 is the first episode, which is currently accessible.
Episode 1: Planning for the Unexpected – Managing Risk in an Uncertain World
- Guest: Anna Berry, Retail 100
- Synopsis: This episode examines how businesses can navigate uncertainty, anticipate global disruptions, and adapt to a rapidly changing landscape.
Episode 2: Sustainability vs. Profit Priorities
- Guests: Sara Allbright and Neil Amer, Retail 100
- Synopsis: A deep dive into balancing sustainability with profitability. The episode offers practical strategies for businesses to prioritise environmental goals while remaining financially viable.
Episode 3: A Clothing Company that Doesn’t Produce any Clothes
- Guest: Stuart Trevor, Founder of AllSaints and Stuart Trevor
- Synopsis: Is this the future of fashion? Stuart Trevor’s vision reimagines sustainable business models with a clothing brand made entirely from existing garments.
Listen Now: Episodes will be available on all major podcast platforms or visit https://www.source-fashion.com/content-hub/honest-not-perfect-podcast to listen.
Visit www.sourcefashion.com for updates on upcoming episodes and guest speakers, as well as information on the next edition of Source Fashion, on 18th – 20th February 2025 at Olympia London.
As Europe’s leading responsible sourcing show, Source Fashion brings together a global community of brands, suppliers, and thought leaders to shape the future of ethical and sustainable fashion. Through cutting-edge events, expert-led sessions, and innovative showcases, Source Fashion champions transparency, circularity, and collaboration in the industry.

