SoulGoods, once a standout multi-brand store in China, grabbed international attention in 2022 as the first Chinese brand to partner with Nike. Now, in 2024, they’re teaming up with Jordan Brand for an exciting collaboration.
Their latest project involves revamping the classic Jordan Air Ship silhouette in a new “Baroque Brown” color scheme. This version features rich details, including luxurious brown suede on the upper and a breathable open-mesh toe box. The distinctive SoulGoods tiger logo is subtly embossed on the side collar, and a sleek “5” is embroidered on the ankle. To top it off, phrases are embroidered behind the tongues, all resting on a stylish two-tone grey rubber sole.
Fashion enthusiasts can mark their calendars for the Spring 2024 release of the SoulGoods x Jordan Air Ship PE “Baroque Brown.” Priced reasonably at $150 USD and available in men’s sizes, this exclusive collaboration will be obtainable through SoulGoods, select in-store retailers, online platforms, and Nike.com.
This partnership between SoulGoods and Jordan Brand represents their dedication to style and innovation, blending Chinese fashion with the iconic Jordan aesthetic. Anticipate this launch, as it’s poised to make a significant impact in the sneaker and fashion communities, showcasing SoulGoods’ rise from a local brand to a global collaborator.
