The UK-based women’s fashion brand, Sosandar, is set to enter the Australian market through a partnership with Sydney’s The Iconic, with online sales expected to commence in early 2024. This move represents a significant step for Sosandar, as it expands its presence to a new international audience. The Iconic has previously established wholesale agreements with H&M subsidiaries COS and & Other Stories.
Sosandar’s global reach is further extended through a partnership with The Bay in Canada, surpassing its initial target of securing at least one such partnership before the end of FY ’24 on March 31, 2024.
Sosandar’s Co-CEOs, Ali Hall and Julie Lavington, highlight these collaborations as the brand’s first international third-party agreements. They emphasize the success of such partnerships in recent years and the careful selection of ideal partners for launching their international expansion.
Sosandar, initially launched in 2016, has steadily expanded its online presence over the past few years, establishing partnerships with prominent UK retailers such as Marks & Spencer and Next. It has further solidified its position by becoming a flagship brand at Sainsbury’s, available both online and in physical stores. Additionally, Sosandar is preparing to open its first standalone store in 2024. The women’s fashion brand is also accessible online in India.
In the first half of FY ’24, Sosandar achieved a net revenue of £22.3 million (equivalent to AUD $42.7 million), representing a 6 percent increase compared to the previous year. This growth underscores the brand’s ongoing momentum and success in the competitive fashion market.
