Bengaluru, April 30, 2024: Tata Consumer Products Limited’s (TCPL) plant-based brand, Tata Simply Better has launched an engaging digital campaign to introduce its new range of 100% pure and unrefined cold-pressed oils. The brand has roped in actress-author Soha Ali Khan, who talks about the four variants of cold pressed oils – Virgin Cold Pressed Coconut Oil, Cold Pressed Groundnut Oil, Cold Pressed Mustard Oil, and Cold Pressed Sesame (Gingelly) Oil in the digital film.
The digital campaign film also enlightens consumers on the significant desired characteristics of pure cold-pressed oils. It showcases the nutritional value and genuine taste inherent in the brand’s four variants cold cold-pressed oils. Unlike oils extracted using traditional methods, these cold-pressed oils are extracted with minimal heat, preserving the oil’s natural flavors, aromatic richness, and nutritional qualities, making it suitable for everyday living.
Soha Ali Khan brings authenticity to the campaign as an achiever, health and fitness enthusiast as well as a mother. In the film, she can be seen asking the audience some pertinent questions about the oils they use while cooking. “Kya aapka tel refined hai? Ya, unrefined? Aur kabhi aapne socha iss refinement process mein hota kya hai?” she inquires, prompting viewers to consider the refinement process and its implications.
Link to the video: https://www.youtube.com/shorts/HJJ8Y0YDB90
