BIC EZ Reach Lighters is making a statement in the fashion world with its latest collaboration – the Best Buds Bags. This limited-edition collection is a result of a unique partnership between BIC and entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart. The collection features two bags that not only serve as stylish accessories but also incorporate the BIC EZ Reach Lighter into their design.
What makes these bags truly unique is the integration of the BIC EZ Reach Lighter’s 1.45-inch extended wand into the bag’s latch. This innovative design not only adds a fashionable touch but also ensures safety by keeping fingers away from the flame. It’s a practical and stylish solution for lighting hard-to-reach places, making it a versatile accessory for various occasions.
Fashion enthusiasts will appreciate how the Best Buds Bags blend form and function seamlessly. In 2023, lighters have found their way into the fashion world, with celebrities and trendsetters embracing them as chic fashion statements. The Best Buds Bags tap into this trend, offering stylish designs for both women and men. Snoop Dogg’s crossbody bag features a distinctive purple silhouette pattern, while Martha Stewart’s metallic cylinder bag comes with a removable crossbody strap and a short chain, providing a versatile day-to-night look. Additionally, both bags have small internal pockets for convenient storage.
The Best Buds Bags are more than just fashion accessories; they are a celebration of friendship, just like the one shared by Snoop Dogg and Martha Stewart. The bags are designed to keep your BIC EZ Reach Lighter within arm’s reach while adding a fun and stylish element to your overall look. It’s a creative way to ensure your lighter is always available, no matter where you go.
BIC’s collaboration with Snoop Dogg and Martha Stewart builds on its “Most Borrowed” ad campaign from 2023, which included a search party to find Snoop Dogg’s missing BIC EZ Reach Lighter, believed to be borrowed by music legend Willie Nelson. Now, with the launch of the Best Buds Bags, you can have your very own stylish way to keep your BIC EZ Reach Lighter close at hand.
For those interested in owning one of these limited-edition Best Buds Bags, they can visit BIC’s website to purchase one for $99 each while supplies last. Notably, all proceeds from the sale of Snoop Dogg and Martha Stewart’s Best Buds Bags will go to the Martha Stewart Centers for Living, making this collaboration a blend of style and philanthropy.
The BIC EZ Reach Lighter, known for its 1.45-inch extended wand for lighting hard-to-reach places while ensuring safety, has been making waves since its launch in August 2020. The lighters are available in various designs, including Classic BIC colors, Camouflage, Home Decor, Favorites Designs, Martha Stewart designs, and Snoop Dogg designs, and can be found in major retailers both in-store and online.
BIC is a globally recognized brand known for bringing simplicity and joy to everyday life through high-quality, essential products. With over 75 years of commitment to delivering affordable and reliable products, BIC has become a household name. BIC products are available in more than 160 countries, and the brand offers a wide range of iconic products. In 2022, BIC reported net sales of 2,233.9 million euros and received an A- Leadership score from CDP for its dedication to sustainable development and education.
The Best Buds Bags collaboration is a testament to BIC’s commitment to innovation and its ability to merge fashion with functionality. It’s a unique concept that adds a touch of flair to everyday items, offering customers a fresh perspective on the fusion of fashion and utility.
