SNITCH’s Men’s Day Film Calls Out the Compliments Men Rarely Receive, Urging Everyone to ‘Just Say It’
This Men’s Day, SNITCH has released a thoughtful new film that shines a light on an unspoken reality: men rarely receive compliments, even when they truly deserve them. With Just Say It, the brand turns this everyday truth into a powerful message about appreciation and expression.
The film opens with a young man dressed sharply in SNITCH. People notice him instantly. A neighbour pauses mid-scroll, an office commuter nods with quiet admiration, and two girls in an elevator exchange excited glances. Admiration is present everywhere. However, the words remain unsaid. Compliments stay silent, shaped by a cultural belief that men don’t need them.
Through these simple and relatable moments, SNITCH highlights the gap between noticing someone’s effort and actually acknowledging it. The campaign encourages audiences to break the hesitation and express genuine appreciation.
Speaking about the initiative, Chetan Siyal, Chief Marketing Officer, SNITCH, said, “Men’s Day felt like the right moment to address something we all see but rarely discuss. Men put effort into how they dress and how they show up, but appreciation is often muted. With ‘Just Say It,’ we want to inspire people to speak the positive things they already feel. Small compliments make a real difference.”
The film ends with a direct message: Just Say It — a reminder that a few honest words can transform someone’s day and challenge social norms.
With this campaign, SNITCH reinforces its commitment to confidence, individuality and real-world emotional experiences of the modern Indian man.
