Snitch has expanded its footprint in the grooming segment with the launch of its Reserve Collection, a new range of fragrances inspired by the depth and character of classic spirits such as gin, tequila, bourbon and single malt.
Reflecting evolving consumer preferences, the collection is designed for individuals seeking fragrances that are expressive, versatile and aligned with personal identity, mood and occasion. The launch underscores Snitch’s move beyond apparel into a broader lifestyle offering.
Speaking about the launch, Chetan Siyal, CMO at Snitch, said:
“We’re seeing a clear shift in how consumers approach fragrances today, they want something that goes beyond the usual. With the Reserve Collection, the idea was to bring in that sense of depth and character inspired by spirits, and translate it into something wearable for everyday life.”
Leading the collection is Gin & Teq, a bold fragrance inspired by gin and tequila, featuring crisp juniper and citrus notes that transition into smooth agave with a subtle smoky wood finish. The scent offers a balance of freshness and depth, catering to modern, confident consumers.
The range also includes Oakborn Bourbon, characterised by warm notes of wood, spice and vanilla for a refined everyday appeal, and Caskfire Fire Bomb, which delivers a more intense profile with smoky and leathery tones for statement wear.
Further expanding the lineup, Whiskburn Smokey introduces rich whiskey-inspired notes layered with slow-burning wood elements, while Maltstorm Singlemalt presents a balanced composition of malt, dried fruits and oak, offering a versatile and long-lasting fragrance experience.
Priced at INR 1,699, the collection is available on Snitch’s official website.
Complementing the launch, the brand has introduced a Western-inspired campaign film promoted across its social media platforms. The narrative-driven campaign highlights themes of individuality, confidence and exploration, positioning the Reserve Collection as an experiential extension of personal style.
Building on this approach, Chetan added, “With these initiatives, we wanted to bring that scenario alive and capture the personality of the collection in a way that feels unexpected and engaging. It’s about creating a moment people remember.”
With the Reserve Collection, Snitch continues to strengthen its position as a lifestyle brand, aligning with changing consumer preferences and expanding its presence in the grooming category.
