Bengaluru’s Snitch, a leading direct-to-consumer men’s fashion brand, has recently unveiled ambitious plans to enhance its market presence with the opening of eight new offline stores across major Indian cities. This strategic move reflects the brand’s commitment to establishing a tangible, in-person connection with its customer base during the current fiscal year. The expansion will see Snitch setting up brick-and-mortar outlets in prominent cities like Surat, Mumbai, Hyderabad, and Pune, augmenting its physical footprint beyond its initial store in Bengaluru, which was inaugurated earlier this year.
Founder Siddharth Dungarwal emphasized that the goal of this expansion is to offer customers a seamless and immersive shopping experience. The introduction of offline stores aligns with Snitch’s vision to enable customers not only to see and feel their products but also to connect with the brand on a deeper level. Dungarwal acknowledged the importance of an offline presence while emphasizing the brand’s ongoing dedication to its online platforms, including e-commerce channels, the official website, and a dedicated mobile app.
Renowned for its trendy and fast-fashion offerings, Snitch gained notable visibility by participating in the second season of Shark Tank India. Currently boasting around 1.5 million customers, the brand has set an ambitious target of reaching more than 25 million consumers within the next four years. Beyond this impressive customer growth trajectory, Snitch has set its sights on a future initial public offering (IPO) by the fiscal year 2029, underscoring its robust and forward-looking business strategy. The decision to expand into offline retail comes at a time when Snitch is poised for accelerated growth, leveraging its established online presence and the recognition garnered through its Shark Tank appearance. This dual approach to both physical and digital retail channels positions Snitch as a dynamic player in the competitive fashion landscape, catering to diverse consumer preferences and reinforcing its commitment to a multi-channel retail strategy for sustained success in the evolving market.
