Snapdeal, India’s value-focused online marketplace, has announced the return of its popular SwagTantra Sale ahead of Republic Day. The sale runs from 7 to 12 January 2026 and offers discounts of up to 80 percent across fashion and beauty categories.
After the strong response to its Independence Day debut last year, Snapdeal brings back SwagTantra to celebrate economic freedom through smart and affordable shopping. The sale reflects the platform’s value-first approach and targets Bharat’s price-conscious consumers.
The Republic Day edition highlights a wide selection of best-selling fashion, lifestyle, and daily essentials priced between ₹299 and ₹699. This range reinforces Snapdeal’s focus on accessible pricing and everyday affordability.
Shoppers can explore major discounts across women’s fashion, including westernwear, ethnicwear, and footwear. The sale also covers men’s and kids’ fashion, home décor, furnishings, and makeup and personal care. Trending styles and festive-ready assortments are available at competitive price points.
To add to the excitement, Snapdeal introduces “Deal of the Day” offers with sharp pricing across key categories. The platform also features “77 Freedom Deals”, a limited-time offer inspired by Republic Day celebrations. Customers can further benefit from bank and payment offers through BHIM UPI, PayTM, and Bank of Baroda cards.
Commenting on the launch, Achint Setia, CEO of Snapdeal, said the SwagTantra Sale reflects the brand’s commitment to celebrating economic freedom through smarter choices, better pricing, and broader access to trusted brands.
Snapdeal continues to support millions of value-driven shoppers while enabling small sellers and manufacturers to grow within India’s digital commerce ecosystem. Customers can access the sale via the Snapdeal app on Google Play Store and Apple App Store.
