Snapdeal, one of India’s foremost e-commerce platforms, has rolled out its newest brand campaign titled “Nazar Atak Jaaye.” Conceptualized and developed internally by Snapdeal’s brand team, the campaign humorously showcases how strikingly attention-grabbing Snapdeal’s fashion collection can be.
The film opens in a doctor’s clinic where patients are shown with their necks literally stuck in odd positions—a comical metaphor to emphasize the impact of Snapdeal’s dazzling yet affordable fashion, which quite literally makes people stop and stare. It’s a perfect fusion of high entertainment and brand messaging, effectively reinforcing that Snapdeal fashion makes heads turn!
With its vivid visuals, witty scripting, and a tone embedded in the cultural spirit of Bharat, the campaign bridges aspiration with relatability. It speaks directly to Snapdeal’s digitally savvy, youthful audience. By positioning fashion as an expression of daily individuality, Snapdeal strengthens its image as the go-to platform for consumers who seek stylish fashion without straining their wallets.
The campaign boldly celebrates Bharat’s shoppers—those who prioritize trendy styles, good quality, and maximum value in every purchase decision. Snapdeal’s approach resonates with this core audience, offering thousands of fresh fashion styles every week that power a growing style revolution across India’s heartlands.
Commenting on the launch, Achint Setia, CEO, Snapdeal, said, “Nazar atak jaaye campaign underscores Snapdeal’s endeavor to make the trendiest fashion available to India’s value-savvy fashion shoppers – at delightful prices. This campaign uses humor and rooted Indian music as two creative devices to aid in audience engagement and recall. We are very excited to bring our Bharat value shopping proposition come alive through this campaign.”
Snapdeal’s product offerings are a reflection of the aspirations of Bharat’s value-conscious buyers. Currently, more than 90% of its sales stem from fashion and lifestyle categories, and over 80% of its orders are priced under ₹599—highlighting its strong connection with everyday affordability. Moreover, over 80% of Snapdeal’s orders originate from outside metro cities, where shoppers increasingly seek a harmonious blend of affordability, style, and quality.
At the core of this expansive catalogue lies a robust ecosystem of regional and local manufacturers, sellers, and brands. These contributors have a keen understanding of their customers and are instrumental in shaping Snapdeal’s trend-led offerings. By bringing these businesses into the digital space, Snapdeal not only fulfills its consumer promise but also fuels the scalability and modernization of India’s retail sector.
The “Nazar Atak Jaaye” campaign is now live across Snapdeal’s key digital channels including YouTube, Instagram, Facebook, and LinkedIn—reinforcing Snapdeal’s role as Bharat’s trusted and style-forward fashion destination.
