Snapdeal, India’s leading value e-commerce marketplace, is making waves in digital storytelling through culturally rooted, in-house campaigns. From viral rap to fashion with purpose, the brand is reshaping how companies connect with Bharat’s next billion shoppers.
The journey began with “Nazar Atak Jaaye”, a witty, relatable campaign that resonated with Bharat audiences and earned organic virality online. Building on this success, Snapdeal introduced an employee-written and performed rap, showcasing its bold, scrappy, and authentic spirit. This marked a shift toward EGC (employee-generated content), setting a new benchmark in relatable, people-driven marketing.
Taking things further, Snapdeal is preparing for its first-ever in-house fashion show to celebrate the Bharat Swagotsav Sale. Every outfit featured will be directly from Snapdeal’s catalog, reinforcing the message that style and affordability can go hand in hand.
Commenting on this innovative approach, Achint Setia, CEO of Snapdeal, stated:
“At Snapdeal, we believe the best stories come from within. By tapping into the creativity of our people and the pulse of our customers, we are building campaigns that are not only authentic, but also scalable and memorable. For us, content is not just about selling, it is about creating cultural moments that stick.”
With these bold initiatives, Snapdeal is moving beyond traditional advertising to craft content that entertains, engages, and inspires—ensuring that when the brand speaks, truly “nazar atak jaaye.”
