Snapdeal has announced the launch of Bharat Manthan, a leadership-led market immersion initiative aimed at deepening its understanding of customers and sellers across India’s Tier 2 and Tier 3 towns.
Under this initiative, Snapdeal’s leadership team, along with its CEO, Achint Setia, is travelling across key manufacturing and consumption hubs to engage directly with sellers, customers, and ecosystem participants. The initiative focuses on understanding evolving shopping behaviours, business needs, and local market dynamics.
The programme builds on Snapdeal’s long-standing focus on serving value-conscious India and strengthening its connection with the millions of buyers and sellers who power commerce beyond metropolitan cities.
Since commencing earlier this year, the Bharat Manthan journey has covered hubs such as Tirupur, Jaipur, Amritsar, and Coimbatore, with plans to expand to several more towns and cities over the coming months.
Through these on-ground engagements, Snapdeal is gathering insights across areas such as product demand trends, trust in online commerce, logistics expectations, festive buying behaviour, regional preferences, and seller growth challenges.
Early learnings from the initiative highlight several emerging consumer and seller trends shaping India’s next phase of e-commerce growth. These include the highly personal nature of fashion consumption, a preference for simple and intuitive user experiences, and the importance of trust built through consistent platform performance. The initiative also revealed that value-conscious customers increasingly evaluate purchases through broader considerations including convenience, time, and social factors alongside pricing.
As part of its effort to document stories from emerging India, Snapdeal is also amplifying voices from these markets through its content initiative, Gully to Glory. Hosted by CEO Achint Setia, the podcast series features stories of entrepreneurs and sellers from India’s manufacturing hubs, offering insights into the country’s evolving commerce landscape and entrepreneurial aspirations. Three episodes are currently live on Snapdeal’s YouTube and Instagram platforms.
Speaking on the initiative, Achint Setia said:
“India’s next wave of commerce growth is being shaped in Tier 2 and Tier 3 markets. Bharat Manthan is our effort to stay closely connected to the customers and sellers driving this transformation. The most meaningful insights come from real conversations on the ground, and these engagements help us build a platform that is both relevant and responsive to their needs.”
Snapdeal has built its business around delivering accessible, trend-led, and value-focused shopping experiences to millions of users across the country, particularly in non-metro India. Bharat Manthan further strengthens this commitment by ensuring that strategic decisions are informed by real market realities and customer voices.
As digital adoption continues to deepen and entrepreneurship expands across smaller towns, Snapdeal believes India’s growth story will increasingly be shaped by consumers seeking smart value and sellers building ambitious businesses from every corner of the country.
