Snapdeal is strengthening its festive season fashion portfolio by onboarding popular brands such as Tokyo Talkies, Highlander, Oomph! and Sassafras. These names join a growing lineup of trend-driven labels already available on the platform, including Maniac, Clovia, Janasya, Juniper, Campus, Benekleed, Dollar, Shoetopia, and Anand Sarees.
With this expansion, Snapdeal offers shoppers a broader mix of apparel, footwear, and accessories that blend affordability with style. Beyond national brands, regional sellers remain a key pillar of Snapdeal’s festive strategy, particularly in categories like men’s ethnic wear, women’s salwar suits and sarees, and kids’ ethnic outfits. Their agility in translating social-media-led trends into affordable festive fashion ensures accessibility for households across India.
Fashion has consistently been central to festive shopping in Bharat, and Snapdeal’s model combines the freshness of leading brands with the local insights of regional sellers. Building on the success of its viral campaign “Nazar Atak Jaaye,” the company is deepening its presence in fashion ahead of the festive and winter shopping surge.
Achint Setia, CEO of Snapdeal, said:
“Festive season is when customers want to refresh their wardrobes with something stylish, and also buy products to gift their loved ones. With a growing assortment powered by existing and new sellers and brands, Snapdeal is ensuring that our shoppers have access to lakhs of trendy, delightfully priced designs that are aligned with both tradition and modern fashion trends.”
The onset of winter shopping further adds momentum to Snapdeal’s fashion category, amplifying demand during this festive phase.
