Snapdeal’s Bharat Swagotsav Sale began on a strong note, with average daily sales volumes rising by more than 85% compared to last year’s festive event. The performance underscores Snapdeal’s position as a preferred platform for India’s value-conscious shoppers, with fashion emerging as the leading growth driver.
Fashion sales doubled year-on-year, marking a 100% increase over last year’s festive season. Popular categories such as Shirts, Co-ord Sets, and seasonal apparel like sweaters grew nearly 5X, reflecting robust consumer demand for affordable yet fashionable clothing. A wider and deeper fashion assortment helped accelerate this momentum, enabling both established and new sellers to gain significant traction. This reinforced Snapdeal’s role in empowering India’s MSMEs to expand during the peak shopping season.
Festive gifting also witnessed a sharp rise, with tea and coffee serveware recording a 350% increase in average daily sales volumes, showcasing the growing preference for practical yet thoughtful gift options.
The sale drew strong participation nationwide. States such as Uttar Pradesh, Maharashtra, Karnataka, West Bengal, and Tamil Nadu were top contributors, while Maharashtra, Bihar, Andhra Pradesh, and Manipur each posted over 100% growth compared to last year. More than 80% of sales came from non-metro cities, with Tier-II and Tier-III towns serving as key growth engines. Tier-III towns like Bahadurganj, Haldia, Chintamani, Alandi, and Pithampur reported sales surging over 200% year-on-year.
Commenting on the performance, Achint Setia, CEO of Snapdeal, said:
“This festive season has shown that India’s value-driven e-commerce story is growing rapidly. From metros to small towns, customers are choosing trendy and good quality fashion, festive gifting, and lifestyle categories in greater numbers. The Bharat Swagotsav Sale highlighted not only strong consumer sentiment, but also reaffirmed the role of MSMEs in shaping India’s festive economy.”
Adding to the festive excitement, Snapdeal also organized its first-ever in-house fashion show, where team members modeled apparel from its diverse fashion assortment—highlighting how trendy fashion can seamlessly blend with value pricing.
