Snapdeal and YouTube Join Hands for Creator-Led Commerce
Value fashion-focused e-commerce platform Snapdeal has partnered with YouTube through the YouTube Shopping affiliate program in India.
The partnership will allow eligible creators to tag and recommend Snapdeal products directly in YouTube videos, Shorts and livestreams. As a result, viewers can discover products and move from content to purchase more easily.
The collaboration builds on Snapdeal’s engagement with thousands of creators across India. Through creator-led content, the platform helps shoppers discover trendy fashion and lifestyle products through relatable recommendations.
Creators Can Earn Through Product Recommendations
The YouTube Shopping affiliate program allows eligible creators to earn commissions by tagging products featured in their content.
Through the partnership, creators can browse products listed on Snapdeal and add them to their videos, Shorts and livestreams. They can then earn affiliate commissions when viewers make qualifying purchases.
Meanwhile, viewers can move from product discovery to checkout without leaving the content experience. This creates a more connected shopping journey.
Creator-led commerce continues to support product discovery, evaluation and conversion across India’s social commerce ecosystem. Creators can use their connection with audiences to introduce products in engaging and relatable ways.
New Opportunities for Snapdeal Sellers
For Snapdeal sellers, the partnership creates another channel to reach engaged consumers. Creator recommendations can help sellers increase product discovery and generate sales.
More than 80% of Snapdeal’s orders come from non-metro India. In addition, most products on the platform are priced below ₹599.
Therefore, the partnership gives creators access to affordable fashion and lifestyle products that appeal to value-conscious shoppers across Bharat. It also gives brands and sellers new opportunities to participate in the growing creator commerce ecosystem.
Snapdeal and YouTube on the Partnership
Commenting on the partnership, Achint Setia, CEO, Snapdeal, said:
“Creators have become one of the most powerful drivers of product discovery in India today. At Snapdeal, we’ve been working closely with thousands of creators to help GenZ shoppers discover value fashion and lifestyle products they love. Our partnership with YouTube Shopping takes this further by making the journey from discovery to purchase far more seamless. It creates exciting new opportunities for creators to monetize their influence, for sellers to reach highly engaged audiences, and for shoppers across Bharat to discover great products with just a few taps.“
Gunjan Soni, Country Managing Director, YouTube India, said:
“We’re excited to welcome Snapdeal to the YouTube Shopping affiliate program in India. Shopping on YouTube is built on the foundation of trusted recommendations from creators, helping viewers discover products in engaging ways. By bringing Snapdeal’s extensive assortment of value fashion and lifestyle products into the program, we’re expanding opportunities for creators to earn while turning authentic inspiration into a seamless, accessible shopping journey for Indian consumers.“
Expanding Social Commerce in India
Through the YouTube Shopping affiliate program, Snapdeal aims to make product discovery and purchase more seamless. Viewers can discover products while watching content and then move towards purchase with fewer steps.
The partnership also creates new opportunities for creators, brands and sellers. At the same time, it strengthens the link between content, product discovery and online shopping for consumers across India.
