Smriti Mandhana has been onboarded as Brand Ambassador for ONE8, the high-performance sportswear brand by Agilitas, marking a strategic move to strengthen its focus on the rapidly evolving women’s sports and lifestyle segment.
Her association signals a broader shift in the endorsement landscape, where leading athletes are increasingly opting for deeper, long-term collaborations that influence product development, performance, and culture rather than traditional brand endorsements.
The partnership also brings together Virat Kohli and Smriti Mandhana under the ONE8 ecosystem, reinforcing the brand’s positioning within India’s sports-led culture.
Smriti Mandhana will play a pivotal role in expanding the women’s category, contributing directly to the development of cricket performance wear and high-intensity training apparel. Her involvement will focus on innovation, functionality, and athlete-driven insights, strengthening the brand’s performance-first approach.
Commenting on the association, Abhishek Ganguly, co-founder and CEO, Agilitas, said,
“Smriti coming on board marks a defining moment for us. This is not a conventional endorsement; it is a true co-creation partnership, where her insights as an elite athlete will directly shape how we design, innovate, and build our women’s performance category. She has already been working closely with our product and R&D teams, and that depth of involvement is critical to what we are creating.
Smriti embodies both excellence and intent, and her alignment with the ethos of One8 makes her a natural partner as we build India’s first high-performance sportswear brand. This is a long-term play, and we are excited about the meaningful impact we can create together.”
Smriti Mandhana, Brand Ambassador, ONE8 added,
“When the mission speaks to you, you show up fully. Agilitas did exactly that for me. I am joining ONE8 with everything I have got – my experience, my passion, and my commitment to building something meaningful for women in cricket and training”
With this collaboration, ONE8 reinforces its commitment to building an inclusive, athlete-driven ecosystem, positioning women’s sports not as an extension but as a central growth pillar in India’s evolving sportswear market.
