Slikk Unveils New Brand Identity, Bringing a Bolder Fashion Identity to Its 60-Minute Shopping Experience

Slikk, India’s first quick-commerce fashion platform, has unveiled a refreshed brand identity and redesigned app as it evolves from a speed-led fashion service into a destination where fashion discovery and shopping are equally central to the experience.

The rebrand is informed by insights gathered directly from Slikk’s customers. The company spoke to more than 2,500 customers and analysed how they discover, select and shop for fashion. These insights highlighted a growing demand for a more contemporary and engaging fashion shopping experience, shaping the changes across Slikk’s visual identity, app interface and overall brand expression.

The refreshed identity features a new logo, a bold black-led visual language and a redesigned app experience. Together, these elements give Slikk a more distinctive presence across its digital touchpoints while reflecting the brand’s evolving ambition to become a platform that consumers actively choose for fashion shopping.

“We’ve built Slikk by paying close attention to how people discover, choose, and shop, and our customers have played a pivotal role in shaping where we go next,” said Akshay Gulati, Co-founder & CEO of Slikk. “Speaking to them and analyzing their behavior gave us clear insight into what they want from a fashion platform, an experience that feels relevant, seamless and keeps them engaged. This new identity reflects our growth over the last two years.”

The new identity is being introduced through a launch campaign centred on transformation. The brand film follows a series of everyday scenarios, including a house party, a queue outside a venue and Bengaluru traffic, where the arrival and opening of a Slikk package triggers an unexpected change in mood and energy. The transformation ultimately extends to Slikk itself, leading to the reveal of its new identity and redesigned app.

With the new avatar, Slikk aims to redefine the fashion shopping experience by combining speed with a stronger focus on discovery, visual appeal and engagement. The refreshed identity and redesigned app are now live across Slikk’s digital ecosystem, marking the brand’s latest step towards building a distinctive fashion shopping platform in India.