Skechers has renewed its association with Mumbai Indians as the Official Kit Partner for the third consecutive year, ahead of India’s premier T20 cricket season.
Building on a strong collaboration, Skechers will once again provide high-performance kits for players while expanding its offering of official merchandise designed to connect fans more closely with the team.
New Season Kit Design
The 2026 player jersey introduces refined gold accents, adding a premium aesthetic that reflects the team’s legacy and competitive spirit. The fan jersey has been developed with versatility in mind, allowing it to be worn beyond match days while maintaining a strong connection to team identity.
Digital Campaign Featuring Players
To support the launch, Skechers will roll out a digital-first campaign featuring players including Tilak Varma, Shardul Thakur, and Ryan Rickelton. The campaign will highlight the blend of sport, style, and fan culture, strengthening engagement throughout the season.
Leadership Perspectives
Rahul Vira, CEO, Skechers South Asia, said, “Mumbai Indians are a team that embodies the consistency, resilience, and fearless spirit that aligns naturally with Skechers’ performance-led philosophy. As we enter the third year of our partnership, we look forward to bringing fans closer to the team through footwear and apparel that combine innovation, comfort, and style, while celebrating the energy and ambition that define modern-day cricket.”
A Mumbai Indians spokesperson added, “At Mumbai Indians, the jersey represents more than just the team; it reflects our mindset, pride, and expectations. Our continued association with Skechers ensures that our players are equipped with kits that support performance at the highest level, while also giving our fans a way to feel connected to the team, both on and off the field.”
Strengthening Presence in Indian Cricket
With this continued partnership, Skechers reinforces its growing footprint in India’s cricket ecosystem, aligning with one of the most successful franchises and engaging with its extensive fan base.
