Skechers, a global lifestyle and performance brand, has signed a massive cooperation agreement with All India Pickleball Association (AIPA), the main pickleball organization in India, designating the latter as the Official Kit Sponsor.
Skechers will provide Team India with performance-oriented clothing and footwear that is specially designed for the demanding game of pickleball as part of a five-year partnership. The partnership seeks to improve athletes’ playing experiences in India and abroad.
The All India Pickleball Association president, Arvind Prabhoo, stated, “We are excited to start this life-changing journey with Skechers. As pickleball gains traction as one of the sports with the fastest growth rates in India, this collaboration highlights our mutual commitment to developing the sport and enabling players at every skill level.
“Pickleball is one of the fastest-growing sports in the world, and players everywhere love the comfort and performance of Skechers Pickleball footwear,” stated Rahul Vira, CEO of Skechers India. With our cutting-edge Viper Court range, we are excited to assist in bringing this enjoyable and well-liked sport to more athletes throughout India as the Official Kit Sponsor of the All India Pickleball Association.
By supporting all of the major pickleball tours and organizations in North America, such as Major League Pickleball, USA Pickleball, the Association of Pickleball Players (APP) Tour, the Carvana Professional Pickleball Association (PPA) Tour, and the Pickleball Canada National Championship, Skechers has established itself as the industry leader in pickleball.
Pickleball players will have access to cutting-edge clothing and footwear that is made to maximize comfort and performance on the court thanks to the partnership between AIPA and Skechers, which is expected to spur tremendous growth and innovation in the sport.
