Two high-end international sewing brands, PFAFF and Husqvarna Viking, have been introduced to the Indian market by SINGER, the world’s top sewing machine brand with a 170-year history. These companies, which have a combined history of more than 300 years, stand for the highest standards of sewing innovation, engineering, and precision. Together, SINGER, Viking, and PFAFF make up around one in three sewing machines sold annually worldwide as part of SVP Worldwide, the largest consumer sewing machine manufacturer in the world with its headquarters located in Nashville, Tennessee.
Introducing the Brands and Their Offerings in India
PFAFF
1. Known as the “Perfector of the Craft,” PFAFF has a renowned 150-year German legacy.
2. The PFAFF® PassportTM 3.0 Sewing Machine, which has 100 stitches, IDTTM fabric feeding, and The Original IDTTM System Integrated Dual Feed for consistently flawless stitching, is specifically made for tiny places. For picky quilters and sewers, this computerized home machine provides the highest level of control and customization.
Husqvarna Viking:
With its roots in Swedish engineering dating back to 1872, Viking offers cutting-edge solutions for all skill levels of sewing aficionados. The lineup for home sewing consists of:
1. The mechanical zigzag machines ONYX 15 and 25 are made for regular stitching tasks.
2. DESIGNER TOPAZTM 50: An embroidery and sewing machine named a “Best Buy” by Consumer Digest. Important characteristics include:
An interactive color touch screen for intuitive navigation.
Design Positioning for perfect placement of large embroideries.
Internet-enabled updates for continuous performance enhancements.
Viking and PFAFF machines will be offered at SINGER India’s recently opened flagship Experience & Retail Center in Delhi’s Nehru Place.
SINGER India has opened a 1,550-square-foot, two-story flagship shop that combines retail with interactive experiences, signaling a significant change in its retail strategy. The center, which is designed to look like a contemporary country cottage, provides:
Product Showcases: A carefully chosen assortment of SINGER’s best models, encompassing industrial, zigzag, embroidery, artisan, and straight stitch machines.
Sewing Studio: A special area for classes and workshops to foster the creativity of aspiring designers and hobbyists.
History Wall: A graphic representation of SINGER’s 170-year history that highlights significant events such as the company’s contribution to the creation of NASA’s Apollo mission spacesuits.
This flagship store’s opening is a component of SINGER’s strategy to turn 21 of its current retail locations across the country into experience-driven hubs.
A New Era for SINGER India
Speaking at the launch, Rakesh Khanna, Vice Chairman and Managing Director of SINGER India, said:
For SINGER India, this is an amazing moment. On several levels, we are revolutionizing the stitching experience. With the opening of our Experience Center, sewing aficionados now have a special place to explore, educate themselves, and make connections. They can join a lively community, take part in engaging classes, and get a firsthand look at the newest advancements in sewing technology there.
We are bringing top-notch experience to India by introducing PFAFF and Husqvarna Viking, which are known for their sophisticated features and precision engineering. Sewists of all skill levels may now produce outcomes on par with those of professionals thanks to these machines, which are more than just new machines. We think that by combining cutting-edge retail experiences with high-end brands, a new generation of Indian seamstresses would be empowered and the sewing industry will continue to expand and innovate.
